Your mentor profile is the single most-viewed page in your MoveMentors account. Almost every booking starts with someone landing on your profile from the directory, the homepage, social media, or a search result. This page walks through what each section looks like to a student and how to make it land.
The URL
movementors.com/<your-city>/<your-slug>. Example: movementors.com/berlin-de/sasha-king.
Use this URL everywhere: Instagram bio, business card, email signature, signs at the studio, posters at events.
Hero section
What students see first.
Profile photo. The biggest single conversion factor. A clear, well-lit photo of you doubles inquiry rate versus a blurry, dim photo. We have seen this in our own A/B comparisons. Specifics:
- Eye contact (or close to it).
- Natural light. Near a window if you can.
- Solo. Group photos make it harder to know which person to expect.
- Activity context is good but not required. A photo of you teaching is great; a clean headshot is also great. A photo of you at the beach in a swimsuit is less great for booking yoga classes.
- Smile or warm expression.
Display name. What people call you. "Sasha King" or "Sasha" or "Coach S" are all fine. Stage names are common in dance; pseudonyms in some yoga lineages. Pick one and stay consistent across your accounts.
City. The metro you anchor in. If you teach in two cities, list your primary one here and put the second on individual classes.
Tier badge. Pro / Premium mentors get a small "Featured" pill on the profile. Free-tier mentors do not.
Rating and reviews. Your average and count.
CTAs. "Book a class" (if you have upcoming classes) or "Send a message" (if you only do private sessions).
About / bio
The 200-600 word block you wrote in onboarding. Tips for a strong bio:
Open with what you teach
The first line of your bio should answer "what does this person teach?". Not your origin story; the practice itself.
- Bad: "Hi, I am Sasha. I have been on a journey of movement for 12 years."
- Good: "I teach vinyasa yoga with a strong alignment focus, suitable for intermediate practitioners."
You can do the origin story later in the bio. Lead with the practice.
Be specific about who it is for
Vagueness is the enemy. "All levels welcome" is technically true for many classes but tells a student nothing. Be specific:
- "Beginners welcome, especially if you have never done yoga before."
- "Best for students who have been practicing for at least a year."
- "Designed for people recovering from injury; we move slowly with modifications."
This filters in the right people and filters out the wrong ones. Both are good.
Mention training and lineage
For yoga, pilates, dance, and most movement modalities, lineage and training signal expertise. If you have done a 500-hour with a specific lineage, name them. If you trained with someone notable, mention them. This is not bragging; it is calibration.
Avoid vague claims ("trained extensively"). Specifics ("200-hour with Jessamyn Stanley, advanced restorative with Judith Hanson Lasater") land much harder.
Describe your teaching style
What is the energy of your class? Quiet and meditative? Loud and pumped up? Lots of cuing or minimal? Hands-on adjustments or hands-off?
People are deciding whether you are the right teacher for them based on this. Vague descriptions force them to guess. Specific descriptions help them self-select.
End with what you want them to know
A closing line that captures something distinctive. "My classes always end with a long savasana with a singing bowl" is the kind of detail that hooks a curious student.
Locations
The locations list shows on your profile with a map. For each location, students can:
- See the address on a map (with directions link).
- See which of your classes happen there.
- See any extra notes you added (parking, accessibility, what kind of space).
If you have one anchor location: keep it tight, no need to over-explain.
If you have multiple: name them clearly ("Studio Main", "Studio Annex") and make sure each class is attached to the right one.
See locations for managing multiple addresses.
Classes
The full upcoming class list. Each class is a card. The card draws from the class's own metadata: title, photo, next session, capacity, price.
A few things to optimise across all your class cards:
- Photos. Even more than your profile photo, class photos drive clicks. A photo of the actual practice (not a stock image) lands better.
- Titles. Concrete is better. "Vinyasa flow at sunset" is much more clickable than just "Yoga".
- Pricing. If you are uncertain, look at other mentors in your area. We do not enforce a minimum; you can charge $5 or $100. Most regular classes sit in the $15-30 range.
Accepted payments
The badge row that shows which payment methods you accept. Students glance at this before booking. A profile that accepts only one method (e.g. cash on arrival only) signals a less professional setup; a profile with Stripe + a couple of backup methods signals seriousness.
If you are on Stripe, the Stripe badge appears with the word "Card (at booking)". Make sure your Stripe Connect is fully verified (no "pending" status), otherwise the badge does not appear and students cannot pay by card.
Reviews
Public, attached to the booking student. Mentors cannot delete reviews; they can respond.
A good review pattern:
- Many reviews. A profile with 80 reviews at 4.7 is more trusted than one with 4 reviews at 5.0. Volume wins.
- Recent reviews. Students discount reviews older than a year unless they are extreme. Keep teaching and the recency takes care of itself.
- Thoughtful responses. Replying to reviews (positive AND negative) signals you care. Negative reviews answered well often convert as many bookings as five-star reviews.
Certifications (Pro+)
On Pro and Premium tiers, certifications display on your profile. Each one is a card with the certification name, issuing body, and the year (if you provided it). The cert image itself is not public; only the metadata.
We manually verify each cert before it goes public. We are looking for: clear image, name matches your profile, dates make sense. The verification is to keep the trust signal honest.
See certifications for the full process.
Things students notice that are easy to miss
- The "last active" indicator (Pro+). If you have not taught or updated anything in 60+ days, a small grey line on the profile says "Last active 60+ days ago". This is a polite signal to students that you may not be checking the inbox. Stay active by teaching, posting blackouts, or just logging in periodically.
- Your slug. A slug that is your full name converts better than a slug that is a brand or pseudonym, in most cases. People search by name.
- The verified pill. Mentors with at least one approved certification get a verified pill on Pro+ tiers. It is a small icon next to your name. Worth the upgrade cost for many people.
Common questions
Can I have a private profile, hidden from search? You can deactivate your profile in settings; that hides it from the directory and from search engines. Direct links to it still work for clients you share the URL with. Good for mentors who run a closed practice.
Can I have multiple slugs / vanity URLs? No, one slug per mentor. We considered allowing aliases for marketing but the SEO complexity is not worth the slight convenience.
Can I move my profile to a different city? Yes. Edit your city in settings. The profile URL changes (the city segment updates). We 301-redirect the old URL for 90 days.
Can I see who is viewing my profile? Aggregate stats only. We surface "last 30 days views" in your dashboard but not the identities of viewers. Privacy is a hard line.
Next steps
- Certifications covers how to add and verify them.
- Locations covers managing multiple venues.
- Creating a class is where the upcoming-class list gets populated.